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Post (Square)StoryPortrait (4:5)
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Instagram Specs

Official 2024 image guidelines for instagram.

instagram

Instagram Post (Square)

The classic square format for Instagram feed posts. Perfect for product showcases and maintaining visual consistency.

Min: 320pxRatio: 1:1
instagram

Instagram Story

Full-screen vertical content for Stories and Reels. Stories disappear after 24 hours, creating urgency and engagement.

Min: 360pxRatio: 0.5625:1
instagram

Instagram Portrait (4:5)

Vertical format that maximizes screen presence. Ideal for fashion, portraits, and products that benefit from a taller frame.

Min: 320pxRatio: 0.8:1
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