Temu Main Product Image
Primary product image for Temu listings. Quality images are essential for standing out in Temu's ultra-competitive, value-focused marketplace.
Temu has rapidly become one of the world's fastest-growing e-commerce platforms, known for ultra-competitive pricing and vast product selection. In this crowded marketplace, your product images are the primary factor that determines whether customers click on your listing or scroll past. Temu enforces strict image quality standards to ensure a professional shopping experience. Listings with superior, professional images consistently outperform competitors, even at similar price points. Investing in high-quality imagery is not optional on Temu—it's essential for survival and success.
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Technical Requirements
| Minimum Dimensions | 800 x 800 px |
|---|---|
| Recommended Size | 1600 x 1600 px |
| Aspect Ratio | 1:1 (Square) |
| Max File Size | 10 MB |
| File Type | jpeg, png, webp |
| Background | Must be Pure White |
Visual Guidelines
Do's
- Use pure white background (RGB 255,255,255)
- Product should fill 80-90% of the image frame
- Show the complete product without cropping
- Use high resolution (1600px+) for clear details
- Display bright, professional lighting
- Show accurate product colors
- Include multiple product angles in additional images
- Use clean, professional photo editing
- Highlight product features in secondary images
Don'ts
- No text, logos, or promotional banners on main image
- No watermarks or seller branding visible
- No borders, frames, or colored backgrounds
- No props or accessories not included
- No blurry, grainy, or low-quality photos
- No misleading scale or size representation
- No manufacturer stock photos (use actual product)
- No inconsistent editing across image series
- No shadows or harsh lighting on white background
Best Practices
- 1Use 1600x1600px for Competitive Advantage: While 800x800px is the minimum, 1600x1600px enables zoom functionality and looks sharp on modern high-density mobile screens. Higher resolution images signal professionalism and quality to buyers.
- 2Fill 80-90% of the Frame: Temu customers are price-sensitive and value-focused. Make your product look substantial by filling most of the image frame. Tiny products in vast white space communicate low value and poor quality.
- 3Pure White Background is Non-Negotiable: Use RGB 255,255,255. Temu's marketplace aesthetic is clean and uniform. Deviating from pure white backgrounds makes your listing look unprofessional and may lead to suppression or lower search rankings.
- 4Professional Lighting Separates You from Competitors: Temu is flooded with poorly lit, amateur photos. Professional studio lighting or a quality lightbox instantly elevates your listing above 90% of competitors. Bright, even lighting builds trust and perceived value.
- 5Show Scale to Reduce Returns: Temu has high return rates due to unmet size expectations. Include scale shots in secondary images showing your product next to common objects (coins, smartphones, hands). This sets accurate expectations.
- 6Use All 9 Image Slots: Temu allows up to 9 images. Use every slot strategically: 1-2 main angles, 2-3 detail shots, 2-3 lifestyle/usage photos, and 1-2 infographics or feature highlights. Comprehensive coverage answers questions before they're asked.
- 7Mobile-First Design: 90%+ of Temu traffic is mobile. Ensure your main image is instantly recognizable and compelling on a small smartphone screen. Test thumbnails at actual phone size—what looks good on desktop may fail on mobile.
Common Issues
Low click-through rate in search results
Your main image isn't standing out among competitors. Ensure the product fills 80-90% of the frame, uses professional lighting, and has a perfectly white background. Study top-selling competitors' images and improve upon them.
High return rate due to size or appearance
Your images may be misleading. Add scale shots showing the product's actual size. Ensure colors are accurate, not over-saturated. Include multiple angles to set accurate expectations. Better imagery means fewer returns.
Images look blurry on mobile devices
You may be uploading images that are too small or compressing them too much. Use 1600x1600px or higher with minimal compression. Modern phones have high-resolution screens—low-res images look amateur and hurt conversions.
Product looks small or insignificant
Crop your image so the product fills 80-90% of the frame. Remove unnecessary white space. A larger-looking product communicates better value and quality to Temu's value-conscious shoppers.
Listing is buried in search results
Temu's algorithm favors listings with high-quality images and low return rates. Improve your main image quality, add more comprehensive secondary images, and ensure all photos accurately represent the product to boost rankings.
Background isn't perfectly white
Use professional background removal tools or photography techniques. Even slight gray or off-white backgrounds make your listing look unprofessional on Temu. Pure white (RGB 255,255,255) is essential for marketplace consistency.
Colors don't match actual product
Avoid over-saturation or filters that distort colors. Accurate color representation reduces returns. Use proper white balance during photography and minimal color correction in post-processing.
Related Specifications
Frequently Asked Questions
Q.What are the image requirements for Temu?
Temu requires square images with a minimum of 800x800px. The recommended size is 1600x1600px for optimal quality. The main image must have a pure white background, and the product should fill 80-90% of the frame. Maximum file size is typically 10MB.
Q.Does Temu require a white background?
Yes, Temu requires a pure white background (RGB 255,255,255) for the main product image. This is mandatory to maintain consistency across the marketplace. Secondary images can use lifestyle backgrounds, but the main image must be clean and professional.
Q.Can I add text overlays to my Temu product images?
No. Temu prohibits text, logos, watermarks, or promotional overlays on the main product image. Keep the main image clean and professional. You can add infographics and feature highlights in secondary images, but the first image must be text-free.
Q.How many images can I upload to Temu?
Temu allows up to 9 images per product listing. We recommend using all available slots to showcase different angles, details, lifestyle shots, and feature highlights. More comprehensive visual coverage builds buyer confidence and reduces returns.
Q.Why is my Temu image quality important?
Temu is an extremely competitive marketplace with thousands of similar products. High-quality, professional images are your primary differentiator. Better images lead to higher click-through rates, better conversion rates, and improved search rankings in Temu's algorithm.
Q.What file size and format does Temu accept?
Temu accepts JPEG, PNG, and WebP formats with a maximum file size of 10MB per image. JPEG is recommended for product photos due to smaller file sizes and faster loading. Use PNG only if transparency is required.
Q.Should I use manufacturer stock photos on Temu?
No. Original photography of your actual product performs significantly better. Stock photos can mislead customers and increase return rates. Authentic photos build trust and accurately represent what buyers will receive.