Walmart Main Image
Primary product image for Walmart listings. Must be professional, white-background, and high-resolution.
Walmart's online marketplace strives for a clean, consistent shopping experience similar to Amazon. The main image is the gatekeeper to your listing; if it doesn't meet standards, your listing may be suppressed or ranked lower. A professional, clean main image builds immediate trust.
Check Your Image
See if your photo meets the official walmart requirements.
Free Spec Validator
Click to Upload or Drag & Drop
Supports JPG, PNG
Technical Requirements
| Minimum Dimensions | 1000 x 1000 px |
|---|---|
| Recommended Size | 2000 x 2000 px |
| Aspect Ratio | 1:1 (Square) |
| Max File Size | 5 MB |
| File Type | jpeg, png |
| Background | Must be Pure White |
Visual Guidelines
Do's
- Use pure white background (RGB 255,255,255)
- Ensure product fills 85% of the frame
- Use high resolution (2000px+) for zoom
- Frontal view of the product
- Professional lighting and sharpness
- Crop tightly but don't cut off product
Don'ts
- No accessories not included in purchase
- No text, graphics, logos, or watermarks
- No borders or color blocks
- No "placeholder" images
- Avoid multiple views in main image
Best Practices
- 1Zoom Capability: Upload images at 2000x2000px or higher. Walmart customers expect to be able to zoom in to see texture and details.
- 2Pure White: Background must be 255/255/255 white. Off-white, gray, or cutout-looking backgrounds can cause listing suppression.
- 3Center & Fill: The product should take up about 85% of the canvas. Center it perfectly. Don't leave huge white margins.
- 4Truthful Representation: The main image must represent exactly what the customer will receive—no more, no less. (e.g. if selling a sheet, don't show the bed frame unless clearly stated).
Common Issues
Image looks pixelated
You uploaded a small file (e.g., 500px). Re-upload a high-resolution version (2000px+) to fix pixelation and enable zoom.
Listing not showing up
Check if your main image has a background or text overlays. Walmart's algorithm may suppress listings that violate the 'clean image' policy.
Related Specifications
Frequently Asked Questions
Q.What is the minimum image size for Walmart?
Walmart allows smaller images, but effectively requires at least 1000x1000px to look professional. For the zoom feature to work well, 2000x2000px is recommended.
Q.Do I really need a white background?
Yes. Like Amazon, Walmart requires the main listing image to have a seamless pure white background (RGB 255,255,255). Lifestyle images are for secondary slots.
Q.Can I show the packaging?
Generally, no. Show the product itself outside the packaging, unless the product is the packaging (like a gift box).
Q.Can I add 'Best Seller' text?
No. Marketing text, watermarks, and logos are strictly prohibited on the main image.