Amazon Secondary Image
Lifestyle and infographic images to increase conversion rates.
Secondary images are your opportunity to convert the customer. While the main image gets the click, secondary images provide the details, context, and confidence needed to make a purchase. They should answer common customer questions visually.
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Supports JPG, PNG
Technical Requirements
| Minimum Dimensions | 1000 x 1000 px |
|---|---|
| Recommended Size | 1600 x 1600 px |
| Aspect Ratio | 1:1 (Square) |
| Max File Size | 10 MB |
| File Type | jpeg, png, gif |
| Background | No strict requirement |
Visual Guidelines
Do's
- Show product features and benefits
- Use infographics to explain details
- Show scale using real-life objects
- Include at least one lifestyle shot
- Use text overlays to highlight key features
Don'ts
- Avoid cluttered text that is unreadable on mobile
- Do not include misleading information
- Do not use blurry or low-quality lifestyle images
Best Practices
- 1The Infographic: Use at least one image to visually map out dimensions and key features. This reduces returns due to size misunderstandings.
- 2The Lifestyle Shot: Show your product in action. If it's a kitchen tool, show it being used in a beautiful kitchen. This helps customers visualize ownership.
- 3The Scale Shot: Place your product next to a common object (like a hand, a coin, or a smartphone) to instantly communicate size.
- 4Zoom-In Details: Use high-resolution close-ups to show material quality, texture, or intricate ports/connections.
Common Issues
Images look blurry on zoom
Ensure you are uploading images with at least 1600px on the longest side to trigger Amazon's zoom function.
Text is unreadable on mobile
Amazon's mobile app shrinks images significantly. Use large, bold fonts and less text. Test your images on a phone before finalizing.
Frequently Asked Questions
Q.Can I use text in secondary images?
Yes! Unlike the main image, secondary images are perfect for infographics, size charts, and benefit callouts.
Q.How many secondary images should I upload?
Amazon allows up to 9 images total, but usually displays 7. We recommend using all available slots to provide a complete product tour.
Q.Do I need a white background?
No. Secondary images can and should use varied backgrounds, lifestyle settings, or graphical solid colors to enhance the visual appeal.