Etsy Listing Image
High-quality images that showcase your handmade or vintage items. Etsy recommends a 4:3 aspect ratio, but crops to square in thumbnails.
Etsy is a marketplace built on emotion, uniqueness, and connection. Unlike Amazon's sterile white backgrounds, Etsy images need to tell a story. The best Etsy photos make the buyer feel something—whether it's the coziness of a knit blanket or the detailed craftsmanship of a silver ring. Your images are the only way the customer can 'touch' your product before buying.
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See if your photo meets the official etsy requirements.
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Supports JPG, PNG
Technical Requirements
| Minimum Dimensions | 2000 x px |
|---|---|
| Recommended Size | 2700 x px |
| Aspect Ratio | 1.33:1 |
| Max File Size | 10 MB |
| File Type | jpeg, png |
| Background | No strict requirement |
Visual Guidelines
Do's
- Use natural, soft light (avoid harsh flash)
- Show the item being used, worn, or in a lifestyle setting
- Keep the main object centered (for square cropping)
- Use a consistent aesthetic/filter across your shop
- Include a photo of the back, details, and scale
- Upload images at least 2000px wide
Don'ts
- Avoid blurry, dark, or grainy photos
- Do not clutter the image with distracting props
- No watermarks that obscure the product
- Avoid black borders or added text overlays
Best Practices
- 1The Square Crop Rule: While you upload 4:3 images, Etsy often crops them to a square in search results. Always ensure your product is dead-center so it doesn't get cut off in the thumbnail.
- 2Natural Light is King: Authentic items look best in authentic light. Shoot near a window with indirect sunlight. Avoid the 'clinical' look of studio strobes unless you really know how to soften them.
- 3Show Scale: Handmade items can be hard to judge in size. Photo your earrings on a model, your mug next to a book, or your sticker on a laptop. Don't make customers guess.
- 4Lifestyle & Story: Show the item in its natural habitat. If you sell a planter, show it with a plant in a beautifully styled room. Help the customer visualize it in their own life.
Common Issues
Thumbnail cuts off product
Your focal point is too close to the edge. Etsy centers the crop. Re-shoot or re-crop your original 4:3 image so the product is in the middle square.
Colors look dull
Etsy compresses images. If your upload is too dark, it will look muddy. Brighten your exposure slightly in editing and ensure you are using sRGB color profile.
Image upload failed
Check if your file is over 10MB or if the resolution is insanely high (over 10,000px). Resize to ~2700px width and save as a high-quality JPEG.
Related Specifications
Frequently Asked Questions
Q.What is the best aspect ratio for Etsy?
Etsy recommends a 4:3 ratio (horizontal) for the product page, but remember that search results display a center-cropped 1:1 square thumbnail. Compose your shot so the product is safe in the center.
Q.How big should my images be?
Etsy recommends the shortest side be at least 2000px. Aim for 2700px width to ensure high quality on Retina screens and when customers zoom in.
Q.How many photos should I add?
You can add up to 10 photos. Use all of them! Listings with more photos generally convert better. Include angles, details, lifestyle, and scale shots.