TikTok Shop Image
Product visuals for TikTok Shop. High aesthetics are crucial for this video-first platform.
TikTok Shop is a visually-driven marketplace where impulse buying is key. Your product images need to arrest the user's scroll instantly. While video is king on TikTok, high-quality static images are the foundation of your product details page and catalog listing. They must look native to the platform—aesthetic, authentic, and mobile-optimized.
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Technical Requirements
| Minimum Dimensions | 600 x 600 px |
|---|---|
| Recommended Size | 1200 x 1200 px |
| Aspect Ratio | 1:1 (Square) |
| Max File Size | 5 MB |
| File Type | jpeg, png |
| Background | No strict requirement |
Visual Guidelines
Do's
- Use clean, high-quality images (min 1200px recommended)
- First image: Clear front view with white/neutral background
- Show 3+ angles to give a complete view
- Includes lifestyle shots to show product in use
- Maintain consistent aspect ratio (1:1 square)
- Ensure lighting is bright and even
Don'ts
- No blurry, pixelated, or distorted images
- No watermarks, logos, or promotional text overlays
- Avoid messy or cluttered backgrounds (especially for main image)
- No "placeholder" images or digital renders if avoidable
- Do not cut off the product in the thumbnail
Best Practices
- 1Mobile-First Clarity: 99% of views are on mobile. Your product must be instantly recognizable in a small grid thumbnail. Fill 85%+ of the frame.
- 2Aesthetic Authenticity: TikTok users value 'realness'. While the main image should be clean, secondary lifestyle images should feel organic and user-generated (UGC) rather than overly polished corporate stock photos.
- 3Resolution Matters: Even though the minimum is 600px, upload 1200px+ images. Modern phone screens have high pixel density, and low-res images look cheap.
- 4Consistency is Key: Ensure all your product images have the same aspect ratio (1:1) and lighting style to create a professional brand presence.
Common Issues
Images look blurry
You may be uploading images that are too small or compressed. Ensure your source file is at least 1200x1200px and under 5MB.
Product is cropped in grid view
This happens if you don't use a 1:1 square ratio. TikTok centers the image, so rectangular images will lose their sides. Switch to square.
Low conversion rate
If your main image is good but sales are low, check your secondary images. Do you show the product in use? Do you answer questions visually (size, texture, back view)?
Related Specifications
Frequently Asked Questions
Q.Does TikTok Shop require a white background?
While not strictly mandatory like Amazon, a clean white or light neutral background is highly recommended for the main image to ensure visibility and professionalism. Lifestyle images can have varied backgrounds.
Q.What is the best aspect ratio for TikTok Shop?
TikTok Shop is optimized for mobile, so 1:1 square images are the standard. They display perfectly in the grid view without cropping.
Q.Can I use text on my images?
For the main image, clean photos are best. For secondary images, minimal text or infographics are allowed but keep it simple—remember, users are viewing on small mobile screens.
Q.How many images should I upload?
You can upload up to 9 images. We recommend using at least 5 to show different angles and lifestyle contexts, boosting buyer confidence.