Shopee Shop Banner
Decorative banners for your Shopee shop homepage that showcase promotions and build brand identity.
Shopee shop banners are your storefront's digital signage—they're the first thing visitors see when entering your shop. Well-designed banners instantly communicate your brand identity, current promotions, and value proposition. With Shopee's mobile-first audience, your banner must load quickly and communicate clearly even on small screens.
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Supports JPG, PNG
Technical Requirements
| Minimum Dimensions | 1200 x px |
|---|---|
| Recommended Size | 1200 x 600 px |
| Max File Size | 2 MB |
| File Type | jpeg, png |
| Background | No strict requirement |
Visual Guidelines
Do's
- Highlight current promotions and vouchers prominently
- Create a sense of urgency with limited-time offers
- Maintain brand consistency with colors and fonts
- Use high-quality product photography
- Keep text large and readable on mobile
- Include clear call-to-action buttons
- Show multiple products in a single banner for collections
Don'ts
- Too much text making it hard to read on mobile
- Clashing colors that hurt readability
- Low-resolution or pixelated images
- Crowding too many products into one banner
- Placing important text near edges (may be cropped)
- Using outdated promotional information
- Ignoring mobile preview (most shoppers use mobile)
Best Practices
- 1Mobile-First Design: Since 80%+ of Shopee shoppers use mobile, design your banner for mobile first. Test on a phone to ensure text remains readable and the visual impact remains strong at small sizes.
- 2Clear Hierarchy: Prioritize information with size and color. The most important message (e.g., '50% OFF') should be largest and most prominent. Secondary information (e.g., 'Use code: SAVE50') should be smaller but still legible.
- 3High Contrast Colors: Use bold, contrasting colors that stand out and align with your brand. Avoid light text on light backgrounds or dark text on busy images that reduces readability.
- 4Urgency and Scarcity: Phrases like 'Limited Time Only', 'While Stocks Last', or 'Ends Tonight' create urgency and drive immediate action. Combine with countdown timers when possible.
- 5Show Real Products: Use actual product photos in your banners, not generic illustrations. Authenticity builds trust and sets accurate expectations for buyers.
- 6Consistent Branding: Maintain consistent fonts, colors, and style across all banners. This reinforces brand recognition and makes your shop look professional and established.
- 7Rotate Regularly: Update banners weekly or with each major promotion. Fresh content signals an active, well-managed shop and encourages repeat visits.
Common Issues
Text is unreadable on mobile
Your banner text looks great on desktop but fails on mobile. Increase font size significantly—test on a phone. Use short, punchy headlines (3-5 words max) instead of long sentences.
Banner loads slowly
Large file sizes frustrate mobile users and increase bounce rates. Compress your image to under 500KB without losing quality. Use JPEG format for photo-heavy banners.
Key information gets cropped
Different screen sizes may crop your banner edges. Keep all critical elements (text, logos, products) in the central 'safe zone'—the center 80% of the banner.
Low click-through rate
Your banner may not be compelling enough. Strengthen the offer (bigger discount, free gift), improve the headline clarity, or add a clear call-to-action button like 'Shop Now' or 'Grab Deal'.
Colors look washed out
Avoid using light-colored text on light backgrounds. Increase contrast with darker text or use text shadows/backgrounds. Test your banner on different mobile screens as colors vary.
Banner looks cluttered
You're trying to communicate too much. Focus on ONE primary message per banner. Use multiple banners in rotation rather than crowding everything into one image.
Related Specifications
Frequently Asked Questions
Q.What is the best size for a Shopee banner?
A width of 1200px is standard. The height can vary (commonly 400-800px), but 600px is a popular choice for a balanced, professional look.
Q.What is the safe zone for Shopee banners?
Keep important content (text, logos, product images) in the center 80% of the banner to prevent cropping on different devices. Avoid placing critical elements near the edges.
Q.Can I use text in Shopee shop banners?
Yes! Unlike product main images, shop banners are perfect for promotional text. Use large, bold fonts for headlines like 'Flash Sale', '50% Off', or 'Free Shipping' to grab attention.
Q.How many banners should I rotate?
Shopee allows multiple banner slots. Rotate 3-5 banners highlighting different promotions, best-sellers, or categories to keep your shop homepage fresh and engaging.
Q.What file format works best for banners?
JPEG is recommended for faster loading with photographic banners. PNG is better for banners with text, logos, or graphics requiring crisp edges and transparency.