AliExpress Main Product Image
The primary image displayed in AliExpress search results and product pages. Must meet strict quality standards to rank well in global search.
AliExpress is one of the world's largest global marketplaces, serving millions of customers across 200+ countries. Your main product image is your primary asset for standing out in a crowded marketplace. AliExpress enforces strict image quality standards to ensure a consistent, professional shopping experience. Images that don't meet these standards may be rejected or buried in search results, directly impacting your sales and global ranking.
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See if your photo meets the official aliexpress requirements.
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Supports JPG, PNG
Technical Requirements
| Minimum Dimensions | 800 x 800 px |
|---|---|
| Recommended Size | 1600 x 1600 px |
| Aspect Ratio | 1:1 (Square) |
| Max File Size | 5 MB |
| File Type | jpeg, png, gif |
| Background | Must be Pure White |
Visual Guidelines
Do's
- Use pure white background (RGB 255,255,255)
- Product must fill at least 85% of the image frame
- Show the entire product without cropping
- Use high resolution (1600px+) for zoom functionality
- Display the actual product being sold
- Use professional studio lighting for clarity
- Show the front view of the product clearly
- Include multiple angles in secondary images
Don'ts
- No text, logos, or watermarks on the main image
- No borders, frames, or color blocks
- No props or accessories not included in the package
- No sketches, illustrations, or 3D renders (must be real photos)
- No promotional text or sale badges on main image
- No blurry or pixelated images
- No mismatched backgrounds across image series
- No competitor branding or watermarks
Best Practices
- 1Use 1600x1600px Minimum: While 800x800px is the technical minimum, upload 1600x1600px or higher. This enables the zoom feature that international customers rely on to inspect product details before purchasing.
- 2Fill 85% of the Frame: Your product should dominate the image. AliExpress's algorithm favors images where the product is prominent and clearly visible. Too much white space makes your listing look unprofessional.
- 3Pure White Background: Use RGB 255,255,255. Off-white, cream, or light gray backgrounds can lead to image rejection. Use professional background removal tools or photography techniques to achieve pure white.
- 4Professional Lighting: Invest in studio lighting or use a lightbox. Harsh shadows, inconsistent lighting, and poor color representation will increase returns and damage your seller rating.
- 5Show the Actual Product: Avoid using manufacturer stock photos if possible. Original photography builds trust and accurately represents what customers will receive. This reduces disputes and returns.
- 6Multiple Angles Matter: Use all 6 image slots. Show front, back, sides, top, and detailed close-ups. International customers cannot physically inspect products, so comprehensive visual coverage is essential.
- 7Mobile Optimization: 80%+ of AliExpress traffic is mobile. Ensure your images are clear and compelling even on small smartphone screens. Test how your main image appears as a thumbnail.
Common Issues
Image was rejected by AliExpress
Check these common issues: Is your background pure white (RGB 255,255,255)? Is the product filling at least 85% of the frame? Are there any text, logos, or overlays? Is the image at least 800x800px? Fix any violations and re-upload.
Low click-through rate from search
Your main image isn't compelling enough. Ensure the product is centered, fills the frame, and is well-lit. Compare your image with top-selling competitors. Consider refreshing your main image with a better angle or background removal.
Images appear blurry or pixelated
You're likely uploading images that are too small. Upgrade to 1600x1600px or higher. Also check that you're not upscaling smaller images, which causes quality loss. Always start with high-resolution source photos.
High return rate due to 'item not as described'
Your images may be misleading. Ensure all photos accurately represent color, size, and condition. Include scale shots (product next to common objects) and detailed close-ups. Accurate imagery reduces returns by up to 30%.
Zoom feature not working
Zoom requires images to be at least 1600px on the longest side. If your images are smaller, customers can't inspect details. Re-upload higher resolution images to enable this critical feature.
Product looks too small in search results
Your product doesn't fill enough of the frame. Re-shoot or crop your image so the product covers 85-90% of the image area. Avoid excessive white space which makes your product look insignificant.
Related Specifications
Frequently Asked Questions
Q.Does AliExpress require a white background for the main image?
Yes, AliExpress requires a pure white background (RGB 255,255,255) for the main product image. This is strictly enforced to maintain a professional marketplace appearance. Secondary images can use lifestyle backgrounds.
Q.What is the best image size for AliExpress?
While the minimum is 800x800px, we recommend 1600x1600px. This enables high-quality zoom functionality and ensures your images look sharp on high-resolution mobile devices. Larger images perform significantly better in search rankings.
Q.Can I add text or promotional overlays to my AliExpress images?
No. Unlike some marketplaces, AliExpress prohibits text, logos, or promotional overlays on the main product image. Keep it clean and professional. Secondary images can include infographics and feature callouts, but the main image must be text-free.
Q.How many images can I upload to AliExpress?
You can upload up to 6 images for most product categories. Use all available slots to show different angles, details, and lifestyle shots. The first image is critical for click-through rate, so make it your best shot.
Q.Why was my AliExpress image rejected?
Common reasons include: non-white background on main image, text or logo overlay, product fills less than 85% of frame, image under 800px, file size over 5MB, or using manufacturer stock photos instead of actual product photos.
Q.What file format works best for AliExpress?
JPEG is recommended for product photos due to smaller file sizes and faster loading. Use PNG only if you need transparency. AliExpress also accepts GIF but JPEG is the industry standard for e-commerce product photography.