Pinterest Standard Pin
Vertical images designed for discovery. High-quality, aesthetic visuals that inspire users to save and click.
Pinterest is a visual discovery engine, not just a social network. Users come here to find inspiration and plan projects. Your images need to be 'Pin-worthy'—beautiful, helpful, and vertical. A good pin acts as a teaser that drives traffic to your website.
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See if your photo meets the official pinterest requirements.
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Supports JPG, PNG
Technical Requirements
| Minimum Dimensions | 600 x 900 px |
|---|---|
| Recommended Size | 1000 x 1500 px |
| Aspect Ratio | 0.67:1 |
| Max File Size | 20 MB |
| File Type | jpeg, png |
| Background | No strict requirement |
Visual Guidelines
Do's
- Use vertical aspect ratio (2:3) to maximize feed space
- Include a clear text overlay (headline)
- Add your logo or domain subtly
- Use high-quality, lifestyle imagery
- Make the product the focal point
- Use warm, inspirational colors
- Design for mobile (most usage is mobile)
Don'ts
- Do not use horizontal images (they look small in feed)
- Avoid cluttering with too much text
- Don't use dark or low-contrast images
- Avoid faces if not necessary (objects often perform better)
- Don't use abstract images without context
Best Practices
- 1Go Vertical (2:3): Vertical pins take up more screen space. A 1000x1500px image is the standard. Horizontal images get lost.
- 2Text Overlay: Unlike Instagram, text on images is encouraged here. Use bold, easy-to-read fonts to give context (e.g., 'Recipe', 'DIY Guide').
- 3Branding: Always include a subtle logo or website URL. If your pin goes viral, you want people to know who created it.
- 4Lifestyle Context: Show your product in use. A rug looks better in a styled living room than on a white detailed background.
Common Issues
Low engagement/clicks
Your image might be too generic. Add a text overlay to explain the value (e.g., 'How to styling guide'). Ensure the image is vertical.
Image cut off in feed
You made the image too tall (like an infograpic). Pinterest cuts off very tall images. improved visibility, stick to the 2:3 ratio.
Related Specifications
Frequently Asked Questions
Q.What is the best size for a Pinterest Pin?
The gold standard is 1000x1500 pixels (2:3 aspect ratio). This size is optimized for the vertical feed and performs best in the algorithm.
Q.Can I use square images?
You can, but they take up less vertical space than 2:3 pins, meaning less visibility. Vertical pins are strictly recommended for better performance.
Q.Should I add text to my image?
Yes! Pinterest is a visual search engine. Text overlays help users quickly understand what your pin is about (e.g., '10 Tips for X', 'Summer Outfit Ideas').
Q.What about 'Giraffe' pins (very tall images)?
Pinterest typically truncates images taller than 1:2.1 ratio. Stick to 2:3 (1000x1500) to ensure your full image is seen in the feed.