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Amazon Main Image

The primary image shown in search results and on the product page. Must catch the eye and follow strict guidelines.

The Amazon Main Image is the single most important asset in your listing. It is the first thing a customer sees in search results and directly influences your Click-Through Rate (CTR). Amazon enforces strict guidelines for this image to ensure a clean, consistent shopping experience across the marketplace. Failing to meet these standards can result in your listing being suppressed (hidden from search).

Check Your Image

See if your photo meets the official amazon requirements.

Free Spec Validator

Click to Upload or Drag & Drop

Supports JPG, PNG

Technical Requirements

Minimum Dimensions500 x 500 px
Recommended Size1600 x 1600 px
Aspect Ratio1:1 (Square)
Max File Size10 MB
File Typejpeg, png, tiff, gif
BackgroundMust be Pure White

Visual Guidelines

Do's

  • Use pure white background (RGB 255,255,255)
  • Product must fill 85% or more of the image
  • Show the entire product (no cut-offs)
  • Use high resolution (1600px+) to enable zoom

Don'ts

  • No text, logos, or watermarks
  • No borders or color blocks
  • No props or accessories not included
  • No sketches or digital illustrations (must be real photo)

Best Practices

  • 1
    Lighting is Key: Use professional studio lighting to eliminate harsh shadows and ensure accurate color representation.
  • 2
    Maximize the Frame: Your product should take up at least 85% of the image area. Don't leave too much empty white space.
  • 3
    High Resolution: While 1000px is the minimum for zoom, aim for 1600px+ on the longest side. This allows customers to inspect details closely.
  • 4
    Pure White Background: Use a background removal tool or professional editing to ensure the background is RGB 255,255,255. Off-white or light gray will be rejected.

Common Issues

Image is Suppressed

Check if your background is purely white (RGB 255,255,255). Even a slight shadow can trigger suppression. Use our validator tool to check.

Low Click-Through Rate

Ensure your product fills the frame and is the star of the show. Compare your image with top competitors in search results.

Related Specifications

amazon secondary image

View Requirements →

amazon aplus header

View Requirements →

Frequently Asked Questions

Q.Can I use illustrations as the main image?

No. The main image must be a professional photograph of the actual product. Illustrations or 3D renders are better suited for secondary images.