Amazon A+ Standard Header
Full-width header image for A+ content modules.
The Standard Header Image (970 x 600 px) is often the first module shoppers see in your A+ content description. It serves as a 'Hero Banner' to establish your brand identity and hook the reader's attention instantly.
Check Your Image
See if your photo meets the official amazon requirements.
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Supports JPG, PNG
Technical Requirements
| Minimum Dimensions | 970 x 600 px |
|---|---|
| Recommended Size | 970 x 600 px |
| Aspect Ratio | 1.61:1 |
| Max File Size | 2 MB |
| File Type | jpeg, png |
| Background | No strict requirement |
Visual Guidelines
Do's
- Use high-quality lifestyle imagery
- Showcase the product in use
- Focus on brand storytelling
- Keep main subject in the center (safe zone)
Don'ts
- Do not include pricing or promotion timeframes
- Avoid embedding small text in the image (use text overlay features instead)
- Do not use plain white background product shots (boring for banners)
Best Practices
- 1Emotional Connection: Use this space for a high-quality lifestyle shot that shows the 'feeling' of using your product.
- 2Less is More: Avoid clutter. A single, powerful image works better than a collage in this specific module.
- 3Mobile Optimization: Remember that this image will scale down on mobile devices. Ensure the focal point is clear even at small sizes.
- 4Brand Consistency: Ensure colors and fonts (if any) match your overall brand guidelines.
Common Issues
Image looks pixelated
Ensure you are uploading a specific 970x600px image at 72dpi or higher. Do not upscale smaller images.
Text in image is hard to read
Avoid baking text into the image if possible. If you must, use very large fonts. Better to use the module's text capability for SEO and readability.
Frequently Asked Questions
Q.What is the exact resolution required?
For the Standard Image Header, the required size is 970px width by 600px height.
Q.Can I use this for a comparison chart?
It's better to use the specific 'Comparison Chart' module. This header is best for emotional, lifestyle, or brand-building visuals.