Lazada Product Image
The main product image shown in search results and on the PDP. High-quality, compliant images are essential for search visibility and conversion.
Your main product image is the first interaction a customer has with your brand on Lazada. A professional, high-resolution image with a clean white background not only invites clicks but also builds trust. Lazada's algorithm favors images that follow their strict quality guidelines.
Check Your Image
See if your photo meets the official lazada requirements.
Free Spec Validator
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Supports JPG, PNG
Technical Requirements
| Minimum Dimensions | 330 x 330 px |
|---|---|
| Recommended Size | 1000 x 1000 px |
| Aspect Ratio | 1:1 (Square) |
| Max File Size | 3 MB |
| File Type | jpeg, png |
| Background | Must be Pure White |
Visual Guidelines
Do's
- Use a pure white background (RGB 255,255,255) for the main image
- Ensure the product occupies at least 80% of the canvas
- Use minimum 1000x1000px squares to enable zoom
- Show the front view of the product clearly
- Keep it clean: no watermarks, text, or borders on the main image
Don'ts
- Do not use blurry or pixelated images (low conversion)
- Avoid messy backgrounds for the main image
- No sexual, offensive, or prohibited content
- No misleading watermarks like "Best Seller" or fake discounts
Best Practices
- 11000px for Zoom: While the rigid minimum is 330px, uploading anything less than 1000px is a missed opportunity. High-res images allow customers to zoom in, which directly correlates with higher conversion rates.
- 2The 80% Rule: Your product should look substantial. Ensure it fills about 80% of the frame. Too much white space makes the product look small and weak in search results.
- 3Mobile Optimization: Most Lazada shoppers are on mobile. A clean, simple main image works best on small screens. Save the complex details for your secondary images or Lorikeet description.
- 4File Size Management: Keep quality high but file size under 3MB. Use tools like fit.photos to compress your images efficiently without visual loss.
Common Issues
Image upload failed
Check if your file is larger than 3MB or smaller than 330x330px. Also, ensure it's a JPG or PNG.
Image looks blurry
You might be using the minimum 330px size. Re-upload a version that is at least 1000x1000px.
Product details cut off
Ensure you are using a 1:1 square aspect ratio. Rectangular images may be auto-cropped by Lazada's system, hiding parts of your product.
Related Specifications
Frequently Asked Questions
Q.What is the best size for Lazada product images?
We recommend 1000 x 1000 pixels. This ensures high quality on all devices and enables the zoom functionality, which allows customers to inspect details.
Q.Does Lazada require a white background?
For the FIRST (main) image, a pure white background is highly recommended and often required for better search ranking and professional appearance. Secondary images can have lifestyle backgrounds.
Q.What file formats are accepted?
Lazada accepts JPG and PNG formats. Maximum file size is 3MB per image.
Q.Can I add text to my images?
Avoid text on the main image to prevent clutter and search penalties. However, for secondary and Lorikeet description images, text overlays and infographics are encouraged.