Lazada Store Banner
Store Decoration banners to showcase promotions and brand identity on your shop homepage.
Your Store Banner is your digital billboard. It captures traffic landing on your shop page and directs it to your best offers. A weak banner means high bounce rates.
Check Your Image
See if your photo meets the official lazada requirements.
Free Spec Validator
Click to Upload or Drag & Drop
Supports JPG, PNG
Technical Requirements
| Minimum Dimensions | 1200 x px |
|---|---|
| Recommended Size | 1200 x 600 px |
| Max File Size | 3 MB |
| File Type | jpeg, png |
| Background | No strict requirement |
Visual Guidelines
Do's
- Design separate banners for Mobile (750px width) and PC (1200px width)
- Keep the main value prop (e.g., "50% Off") central
- Use high-contrast text for readability
- Update banners for every major campaign (11.11, Payday)
Don'ts
- Do not use the PC banner on Mobile (text will be microscopic)
- Avoid clutter—stick to one key message per banner
- Don't place text too close to the edges
Best Practices
- 1Prioritize Mobile: 80% of Lazada traffic is mobile. Design your 750px mobile banner FIRST. Make it punchy and legible.
- 2Clear CTA: Every banner should lead somewhere. Use visual buttons or arrows implying 'Click Here' to drive traffic to specific categories.
- 3Consistency: Your banners should match your product images and logo in style and color palette.
Common Issues
Banner looks stretched
You likely uploaded the wrong aspect ratio. Check if you are uploading a PC image to the Mobile slot or vice versa.
Related Specifications
Frequently Asked Questions
Q.What size should my store banner be?
For PC, the standard width is 1200px (height varies, often 600px). For Mobile App, the standard width is 750px (height often 180px or variable). It is crucial to upload both versions in the Store Builder.
Q.Can I use a single image for both?
Technically yes, but it is a bad practice. An image designed for a wide PC monitor will look tiny on a vertical phone screen. Create dedicated mobile assets.